Annual Nada Festival
10-day flagship festival of Indian classical and sacred music. Anchored by international headliner, supported by HUA students and faculty.
RevenueTickets, sponsorships, livestream, merchandise
Programs
What happens here, week after week.
The center is two things at once: a year-round performance house and an academic program. Below are the recurring programs and the earned-revenue lines that sustain them — each paired with its mission justification. Every dollar is reinvested in the mission; HUA is a 501(c)(3) nonprofit.
The performance house
Year-round programming
Quarterly Marquee Concerts
4 ticketed concerts/yr featuring globally recognized Hindustani / Carnatic / dance artists.
RevenueTickets ($35–$150), patron tables, broadcast licensing
Monthly Bhajan & Chant Evenings
Community-priced devotional evenings. Open seating, livestream-free.
RevenueDonations, community engagement
Faculty Recital Series
8 recitals/yr by HUA faculty and the Distinguished Chair. Recorded for archive and label.
RevenueSubscriber series + recording library
Student Showcases
Degree recitals for the new BA / MA in Sacred Performing Arts.
RevenueTuition-funded; livestream subscribers
Diaspora Diwali / Holi / Navaratri
Major festival evenings tied to the Hindu calendar — a destination for the regional community.
RevenueTickets + corporate sponsorship + Indian-American business patronage
Dharmic monetization
Earned-revenue programs
Tandon Distinguished Chair in Hindu Performing Arts
Named search for a globally recognized scholar-practitioner. Salary + research + named program budget.
Mission tie-inRecruits the academic anchor that legitimizes everything else.
BA & MA in Sacred Performing Arts
New accredited degree tracks. Initial cohort of 20–40, scaling to ~120 by year 5.
Mission tie-inTuition revenue + the succession plan for the tradition.
Nada Institute (certificate programs)
Short-form certificates: Nada Yoga, Vedic chant pedagogy, raga theory, sound healing science.
Mission tie-inEarned revenue from working adults; gateway to the degree programs.
HUA Sacred Label (recording arm)
Studio-produced albums of HUA faculty, residency artists, and rare archival recordings.
Mission tie-inMechanical and streaming royalties. Tradition gets preserved.
Streaming archive subscription
Tiered library of HUA concerts, masterclasses, lectures and rare recordings.
Mission tie-inRecurring revenue that grows as content compounds.
Sound-wellness retreats at Pine Lake
2- to 5-day immersive retreats: chant, nada yoga, kirtan, sound meditation.
Mission tie-inHigh-margin earned revenue; uses lakeside campus year-round.
Facility rental — sacred & mission-aligned
Curated rentals: visiting ensembles, dharmic organizations, recording clients.
Mission tie-inOff-peak utilization. Selective curation protects the program.
Corporate & foundation partnerships
Mission-aligned sponsors: instrument makers, classical media, Indian-American business community.
Mission tie-inUnderwrites named series and the festival.