Paid social · Ad mockups

Advertisement-ready creatives.

Platform-specific ad mockups for each artist: copy, headlines, CTAs, audience targeting, budget, and mock engagement. Use these as the briefing deck for the media buyer and the creative team.

8 artists × 8 ads

Each card is a paid-social mockup: headline, body, CTA, targeting, and projected engagement.

Instagram
Reel
Anoushka Shankar — A sacred hall built for her sitar.SponsoredDownload

A sacred hall built for her sitar.

Anoushka Shankar · Sitar · Hindustani classical

Anoushka Shankar opens the HUA Center recital hall — the first purpose-built sacred-music space on the East Coast. Multi-night residency + masterclass. Tickets on sale now.

TargetUS · 25–54 · Indian classical + world-music interest · FL, NJ, NY, TX, CA
Budget$3,200
RunT-4 weeks → show week

Projected engagement

12.4K
Likes
847
Comments
2.1K
Shares
186K
Reach
Facebook
Carousel
Sonu Nigam — Nada Festival 2030 Headliner: Sonu NigamSponsoredDownload

Nada Festival 2030 Headliner: Sonu Nigam

Sonu Nigam · Playback vocalist · devotional & film

Bhajan. Filmi. One voice under the stars. The amphitheater opens with Sonu Nigam — and a scholarship in his name. Early-bird ends Friday.

TargetUS · 35–65 · Hindi film + devotional music · temple-network lookalikes · FL, NJ, TX, IL
Budget$4,800
RunT-6 weeks → T+1 week

Projected engagement

28.1K
Likes
1.9K
Comments
5.4K
Shares
412K
Reach
LinkedIn
Sponsored Post
Shankar Mahadevan — HUA + Shankar Mahadevan Academy: a new partnership.SponsoredDownload

HUA + Shankar Mahadevan Academy: a new partnership.

Shankar Mahadevan · Vocalist · classical + fusion

In-person residencies meet year-round digital study. HUA hosts the classroom; the Academy powers the online tier. First cohort opens Fall 2027.

TargetUS/IN · 30–55 · Education + philanthropy + arts administration · C-suite + board members
Budget$1,900
RunT-8 weeks → T+2 weeks

Projected engagement

3.2K
Likes
412
Comments
891
Shares
74K
Reach
Instagram
Single Image
Hariharan — His voice. Our studio. Your ears.SponsoredDownload

His voice. Our studio. Your ears.

Hariharan · Ghazal & bhajan vocalist · Padma Shri

Hariharan records a Sacred Label studio album at HUA — the first release on our in-house label. Pre-save the lead single and reserve the vinyl.

TargetUS/UK/CA · 30–60 · Ghazal + Sufi + bhajan streaming audiences · Spotify lookalikes
Budget$2,400
RunT-6 weeks → release day

Projected engagement

8.7K
Likes
623
Comments
1.4K
Shares
142K
Reach
YouTube
Reel
Bombay Jayashri — The first artist-in-residence at HUA.SponsoredDownload

The first artist-in-residence at HUA.

Bombay Jayashri · Carnatic vocalist · Oscar-nominated

Bombay Jayashri: two weeks, three concerts, four masterclasses. The Carnatic series begins. Subscribe for full concert drops.

TargetUS/IN/UK · 25–55 · Carnatic + Sabha subscriber lists · Tamil + Telugu + Malayalam speakers
Budget$3,600
RunT-4 weeks → T+2 weeks

Projected engagement

15.3K
Likes
1.1K
Comments
3.2K
Shares
256K
Reach
Instagram
Reel
Kaushiki Chakraborty — Midnight raga. Spatial sound. The dome.SponsoredDownload

Midnight raga. Spatial sound. The dome.

Kaushiki Chakraborty · Hindustani classical vocalist

Kaushiki Chakraborty inaugurates the HUA spatial-audio sacred-sound dome. Marwa. Yaman. Darbari. No amplification — just space. Limited seats.

TargetUS/UK · 22–45 · Hindustani + experimental + ambient audiences · Gen-Z diaspora
Budget$2,800
RunT-6 weeks → show week

Projected engagement

9.8K
Likes
756
Comments
1.8K
Shares
168K
Reach
Facebook
Carousel
Mallika Sarabhai — A new work. A new stage. A new exchange.SponsoredDownload

A new work. A new stage. A new exchange.

Mallika Sarabhai · Bharatanatyam + Kuchipudi · Darpana

HUA commissions Mallika Sarabhai + Darpana for an evening-length dance-theatre premiere. Curriculum exchange with the BA Sacred Performing Arts track.

TargetUS/IN · 30–60 · Indian classical dance + theatre + feminist arts · academic + donor lists
Budget$2,100
RunT-8 weeks → T+1 week

Projected engagement

6.4K
Likes
512
Comments
1.2K
Shares
98K
Reach
LinkedIn
Sponsored Post
Sonal Mansingh — The Tandon Chair is inaugurated.SponsoredDownload

The Tandon Chair is inaugurated.

Sonal Mansingh · Bharatanatyam + Odissi · Padma Vibhushan

Dr. Sonal Mansingh delivers the inaugural Distinguished Chair lecture on dharma in performance — and curates a festival of her repertoire. Anchoring the academic mission of the Center.

TargetUS/IN · 35–65 · Academia + cultural policy + philanthropy · university leadership + foundation officers
Budget$1,500
RunT-12 weeks → T+2 weeks

Projected engagement

4.1K
Likes
348
Comments
967
Shares
62K
Reach

Creative toolkit summary

What the media buyer needs to run these campaigns.

Total ad spend (8 campaigns)
$22,300
T-12 to T+2 weeks per artist
Primary platforms
4
Instagram, Facebook, LinkedIn, YouTube
Creative formats
3
Reel, Carousel, Single Image, Sponsored Post
Combined projected reach
1.6M
US + UK + Canada + India diaspora